About
Yoikana Shuzo


Founded in the late Edo period, Yoikana Shuzo is the only sake brewery located in central Matsumoto.

History of Yoikana Shuzo

“A brewery with roots in the Edo period”

Yoikana Shuzo was founded in the late Edo period (1860s).

Using the pure spring water of Metoba-no-Izumi, selected as one of Japan’s “100 Best Springs” of the Heisei era, our skilled brewery team crafts sake with traditional techniques and heartfelt care.

Enjoy our premium sake, nurtured by the history and natural beauty of Matsumoto, the castle town of Shinshu.


Origin of the “Yoikana” Name

“A name meaning ‘wonderful’”

The name “Yoikana” comes from the Buddhist expression yoki kana, meaning “wonderful.”

It is said to have been used by Buddha when praising his disciples, reflecting the care and quality we aim to put into every bottle.


Famous Spring Water – Metoba-no-Izumi

“The super clear water behind every drop of our sake”

Metoba-no-Izumi is recognized by Japan’s Ministry of the Environment as part of the “100 Best Springs of the Heisei Era”, included in the Matsumoto Castle Town spring water group. The spring flows right at the entrance of Yoikana Shuzo, making it a popular spot for visitors who come to collect its fresh water.

At Yoikana Shuzo, we use this super clear and gentle spring water for every step of our brewing process—from washing the rice to preparing the fermentation.

Craftsmanship

“Toji: Norio Negishi”

At Yoikana Shuzo in Matsumoto, Nagano, over 20 years of brewing experience, refined skills, and a master’s intuition come together to turn the finest ingredients into exceptional sake.

“Kurabito: Osawa”

Working under the guidance of our Toji, Osawa devotes himself to brewing sake with the belief: “Delivering the finest sake to enrich your moments, from Yoikana Sake Brewery.”

Company Overview

Company Name

Yoikana Shuzo Co., Ltd.

Representative

Naofumi Kotegawa

Head Office

5-4-24 Ōte, Matsumoto City, Nagano 390-0874, Japan

TEL: +81-263-32-0734 | FAX: +81-263-32-9054

Business Hours

Monday – Saturday: 8:30 AM – 5:00 PM

Holidays

Sundays, national holidays, summer holidays, New Year holidays

 

Direct Sales Shop (Hotaka Shoten)

5-4-24 Ōte, Matsumoto City, Nagano 390-0874, Japan

TEL: +81-263-32-0013

Holidays

Irregular (please inquire in advance)

 

Main Business Activities

Sake brewing

Representative Sake Brands

Yoikana, Metoba-no-Izumi

Frequently Asked Questions | About Yoikana Shuzo

Q: Where is Yoikana Shuzo located?

A: We are located along the Metoba River in central Matsumoto, just 10 minutes from Matsumoto Castle and 20 minutes from Matsumoto Station. The area is near shopping streets and a mall, making it a popular spot for visitors.

Q: Can I buy sake directly from the brewery?

A: Yes, our products are sold at the adjacent Hotaka Shoten.

Q: Can I taste the sake on site?

A: Yes, paid tasting is available at the adjacent Hotaka Shoten.

Q: Can I tour the brewery?

A: At this time, brewery tours are not available.

Q: Can I order online?

A: Please place your order using our email inquiry form. Instructions on how to order are provided on the same page.

Q: Do you ship internationally?

A: We only ship within Japan.

Q: Is there parking if I come by car?

A: There are four parking spaces on the east side of Hotaka Shoten, next to the brewery. Please note that these spaces are also used by visitors coming to fill bottles with water from the Metoba Spring.